In early April, scores of revelers gather in the city of Kawasaki, about 30 minutes south of Tokyo, to celebrate Kanamara Matsuri – Japan’s infamous penis festival, with a name translating roughly to Festival of the Steel Phallus. Kanamara Matsuri’s main festivities have taken place on the first Sunday of April since 1969 (yes, seriously). 

At the festival centering on the um, organ and fertility, attendees get to erect gigantic penis statues on handheld shrines, enjoy penis-shaped lollipops, buy penis-shaped candles, and (obviously) dress as penises. There’s a seemingly endless array of phallic merch!

“Amazing. So fun, so unique, such a different experience,” one Australian tourist who went to this year’s gathering told Euronews. “It’s so weird coming from Australia to see something like this, but it looks like everyone’s having a great time.”