(ECNS) — IMEX America 2024 was held from Tuesday to Thursday in Las Vegas, the United States, with China participating for the first time.

The event brought together thousands of customers and exhibitors from around the world, providing an important platform to showcase resources in the fields of the meetings, incentives, conferences, and exhibitions (MICE) sector, according to the China Tourism Office in Chinese Consulate in Los Angeles.

China was represented by the cultural and tourism departments of Beijing, Shanghai, Shaanxi Province and Chongqing Municipality, several awarded travel service providers and Air China to expand cooperation opportunities.

Beijing showcases its rich historical and cultural resources alongside modern conference facilities, while Shanghai highlights the charm of its international business environment and multicultural integration. Xi’an in Shaanxi Province attracts global attention with its profound historical and cultural heritage, and Chongqing demonstrates its great potential as an emerging destination for tourism and conferences.

China offers global travelers and event attendees a wide range of MICE tourism options, which is expected to inject new vitality into its associated tourism market. In the future, as international tourism recovers and grows, China’s MICE tourism industry will embrace even greater development opportunities.

IMEX America, the largest trade show for the MICE industry, has become a crucial platform for international business and event professionals worldwide every year, and is committed to promoting the development of the global conference, incentive travel and exhibition market.