Wales tourism tax ‘dangerous financial transfer’, says vacation let supplier

  • newsnews
  • UK
  • April 19, 2025
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Getty Images General view of the seaside town of Criccieth in north Wales, including a pebble beach and large townhouses overlooking the seafront, in the sunshine.Getty Photographs
The Welsh authorities needs folks staying in a single day in Wales to pay £1.30 plus VAT per evening for accommodations, B&Bs and self-catering lodging

Introducing a tourism tax in Wales could be a “very dangerous financial transfer” which might jeopardise jobs and companies, the UK’s largest vacation let supplier has claimed.

Charging folks further for in a single day stays would imply “taxing one thing you actually wish to encourage”, stated Ben Spier of Sykes Vacation Cottages.

The Welsh authorities needs folks staying in a single day in Wales to pay £1.30 plus VAT per evening for accommodations, B&Bs and self-catering lodging, and 80p plus VAT for hostels and campsites, possibly from 2027, if handed by the Senedd.

It stated the levy might increase up to £33m per year to help and enhance tourism in native areas and that councils would select whether or not to cost it.

The Welsh authorities stated it believed “it’s honest that everybody contributes in direction of the providers they use”.

Tourism employs almost 160,000 folks in Wales, and is considered price between £3bn and £4bn to the financial system.

Though kids would be exempt from decrease price lodging like tenting, if accepted, the levy would additionally apply to individuals who dwell in Wales.

Mr Spier, of Sykes, which has 22,500 UK properties together with greater than 4,000 in Wales, stated: “I do not suppose a tourism levy essentially says to guests, ‘you are not welcome’. However I believe it is simply pure economics. I simply suppose it is a very dangerous financial transfer.”

He added: “There’s a danger of simply making Wales that bit much less aggressive.

“We have seen the largest theme park in Wales close in the previous few weeks due to growing prices… is that this actually what you wish to be placing a tax on?”

grey placeholderSykes Holiday Cottages Ben Spier of Sykes Holiday Cottages, stood by a wall. He is wearing a pink checked shirt and smiling at the camera. He has shaved hair and short stubble. Sykes Vacation Cottages
Ben Spier believes a “ripple impact” might hit jobs and points of interest

He stated there was a danger border cities may endure if folks select areas in England the place there was no tax, “solely jeopardising those who depend on these vacationer jobs”.

With prospects on the lookout for aggressive costs, he stated operators may take up the tax themselves, warning: “You are completely risking both that you just’re growing costs and that you just danger driving vacationers away from Wales altogether, otherwise you’re hitting the underside line for operators who might select to do one thing else.

“So there is a ripple impact throughout the financial system from native suppliers and contractors to cultural points of interest.”

Like some others within the sector, he was involved in a single day stays had been being focused, whereas day-trippers – which some imagine put extra strain on native providers and contribute a lot much less economically – wouldn’t pay the levy.

grey placeholderLaura Tenison, smiling, sat at her Wonderful Escapes facility near Abergavenny. She is wearing a white blouse and has chin-length blonde hair swept away from her face.  The background is blurred but different coloured chairs can be seen along with pieces of art on the wall.

Laura Tenison believes taxing vacationers at particular places could be higher

Laura Tenison owns Great Escapes close to Abergavenny, Monmouthshire, the place she has 16 bedrooms and specialises in enterprise and wellness retreats.

Near the border, she will see seven counties on her night stroll – 5 of them in England.

She stated she believed a vacationer tax “is smart” in locations with a excessive vacationer focus in a small space like Edinburgh, the place “there is a huge scarcity of lodging”.

However Wales was very totally different, she stated, and “we’re already critically struggling to encourage inbound vacationers to the UK to go to”.

Not against elevating cash from vacationers, she stated: “Apparently, it prices £10 to have an Instagram image at Land’s Finish these days.

“Why do not we do this for Tenby Excessive Avenue or any of the best peaks of the mountains? If that is the case, the place we’re completely drowning in vacationers, we will tax them at level of use.

“However do not make this a nationwide situation that’s solely going to be unfavorable publicity for these inbound vacationers who might or will not be contemplating Wales, and have a detrimental impact on the business already struggling to fill their nights.”

If a tax is launched Ms Tenison stated there was “completely no approach that I’m going to impose this on my friends,” and her enterprise would “swallow it”.

It comes as an business physique has warned hundreds of tourism jobs could possibly be misplaced in Wales with out changes to holiday let rules.

grey placeholderDr Linda Osti, smiling at the camera with a coastal view behind her. She has sunglasses on her head and is wearing a blue coat with a pink scarf.

Dr Linda Osti believes a levy in particular areas would work in Wales

Dr Linda Osti, senior lecturer in tourism administration at Bangor Enterprise College, ready a report for the Welsh authorities and studied 5 areas on this planet working a levy.

Venice recently introduced an entrance tax for day guests to counter over-tourism at peak instances of the season.

She stated she believed a levy in particular areas – quite than councils imposing it county-wide – would work in Wales.

“We can not say that the identical recipe works for each single vacation spot in Gwynedd, and so it is the identical speaking about south or south west Wales,” she stated.

“The identical recipe can not work so there’s a have to be extra tailor-made to totally different tourism locations.”

She agreed a tourism tax may initially see a drop in customer numbers in some areas, however long-term numbers might get better if tax income is used to enhance providers for guests.

“I believe the doorways are open,” she stated, including: “It is nearly implementing it within the right approach and I believe Wales has the potential to let it work.”

grey placeholderSteven Hesketh, director of Hotel Wrexham, smiling next to the hotel bar. He is wearing a beige suit jacket, orange shirt and white jumper, with a hotel bar behind him.

Tourism operators ought to resolve how funds are spent, Steven Hesketh believes

Steven Hesketh, director of Lodge Wrexham in Holt, is absolutely behind a tourism levy in Wales, however one that’s managed by the business.

He’s CEO of Savvy Accommodations group and vice chair of the Liverpool Lodging Enterprise Enchancment District (BID).

The BID sees hoteliers and different members paying right into a pot which is used to put money into bettering experiences and attracting massive occasions and extra guests.

However they had been balloting to modify to a brand new mannequin where visitors would pay £2 plus VAT per hotel room, inside a delegated space of the town. The BID board would then resolve the place to speculate.

He stated he believed an analogous mannequin could be finest for Wales.

“I believe most companies have that basic feeling that when cash goes into the massive conglomerate that’s the authorities or native council, that possibly you do not see each pound that goes into there, as a result of it may be used for different crucial funds.

“That is not a criticism of native councils or authorities, however really for this explicit fund we wish complete transparency, complete duty, of the place each penny goes.”

He added: “These on the forefront of the business… are finest positioned to know the place to spend that cash.”

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