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“Because the TikTok Store enterprise evolves, we recurrently overview our operations to make sure long-term success,” a spokesperson for the video-sharing app mentioned in a press release Wednesday. “We’ve made the tough choice to regulate components of our workforce to higher align with strategic priorities.” TikTok didn’t reply to the query of how many individuals are being reduce.
TikTok Store’s US operations have undergone a collection of adjustments prior to now few months following a yr during which the division fell in need of inside gross sales targets. TikTok Store eradicated some jobs in April and enacted a second spherical of cuts in Might, Bloomberg beforehand reported.
The workforce has additionally been changing US-hired workers close to Seattle with managers related to China — an effort to copy the e-commerce success that father or mother firm ByteDance Ltd. has had in Asia.
Regardless of the adjustments, TikTok Store has been the social media app’s fastest-growing enterprise, and a significant focus for ByteDance globally. Final yr, TikTok Store opened in 5 new international locations in Europe, together with Germany and Spain.
TikTok’s US future stays in limbo as the corporate faces a possible ban over nationwide safety considerations. Below a US legislation handed in 2024, Beijing-based ByteDance is required to divest TikTok to keep away from being banned within the nation. President Donald Trump, who has prolonged the deadline for a divestment to mid-September, has mentioned he has a purchaser lined up for the app, and simply wants approval from the Chinese language authorities for the sale.
