V2 Retail stays dedicated to its value-driven mannequin with “no plan to premiumise our assortment”. As an alternative, it has chosen to unify its labels below one model.

“It is known as No Model Solely Trend, NBOF. It’s a daring assertion. We’re telling India that you simply not want a model tag to be cool,” he stated.

“We wish to give attention to this section as a result of the price of manufacturing a garment versus what folks purchase it for, there’s an enormous hole out there and we’re attempting to bridge that hole,” the whole-time director stated.

Agarwal stated there are not any plans to considerably elevate costs past inflation. “The present ASP (common promoting value) is round Rs 300. So, it ought to transfer based on inflation. So, nothing important; will probably be a nominal progress.”

“We will simply do 3,000 shops in the identical mannequin,” he added.