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India’s smartphone market grew 8 per cent year-on-year (YoY) in Q2 2025. The expansion was fuelled by rising adoption of reasonably priced 5G smartphones, robust channel push, and a wave of strategic new launches throughout key value bands. “The Rs 10,000-Rs 13,000 5G smartphone section witnessed over 138 per cent YoY progress in Q2 2025. This surge was primarily pushed by the rising demand for value-for-money 5G smartphones amongst first-time smartphone upgraders,” stated Menka Kumari, senior analyst, Trade Intelligence Group (IIG) at CMR.
Apple posted robust double-digit progress in India, capturing a 7 per cent market share, fuelled by robust demand for premium smartphones. The iPhone 16 sequence — particularly the iPhone 16e — was a significant progress driver. Within the premium section (above Rs 50,000), Apple’s market share grew by 54 per cent on-year.
Vivo captured the highest spot with 19 per cent market share, whereas Samsung secured second spot with 16 per cent total market share in Q2 2025. Within the full yr 2025, CMR anticipates the Indian smartphone market to witness average progress, with shipments rising in single digits.
“The second half of the yr can be pivotal, pushed by new smartphone launches timed with the festive season. Upcoming flagship smartphone launches are anticipated to drive heightened client curiosity and speed up gadget improve cycles,” stated Pankaj Jadli, analyst, Trade Intelligence Group at CMR.
Whereas there may be rising consciousness of AI-led options, they continue to be a marginal think about precise buy selections, with customers prioritising core smartphone attributes like battery life, digicam high quality, and total efficiency,” Jadli added.
