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“I’m an enormous fan of UPI and vastly respect the work the group did,” Vembu wrote on X, including that Zoho doesn’t aspire to grow to be a monopoly. He stated the purpose is to make sure that Arattai stays open, safe and collaborative, identical to electronic mail and UPI.
The announcement comes at a time when Arattai has seen explosive progress. Knowledge from Sensor Tower reveals that downloads in India jumped 185 instances week-over-week between September 21 and 27, whereas each day lively customers rose 40 instances throughout the identical interval.
The surge started after authorities representatives highlighted the app, driving it to the highest of India’s app charts. Since September 25, Arattai has been averaging round one lakh downloads per day, in comparison with simply 300 earlier. Vembu additionally moved to clear hypothesis round Zoho’s operations, stressing that each one merchandise, together with Arattai, are inbuilt India.
He stated person knowledge is saved fully inside the nation throughout centres in Mumbai, Delhi and Chennai, with a brand new facility deliberate in Odisha. He clarified that Zoho doesn’t host its providers on public cloud platforms like AWS, Azure or Google Cloud, however as an alternative depends by itself {hardware} and software program constructed on open-source methods.
The sudden progress has introduced technical challenges. Day by day sign-ups have soared from 3,000 to three.5 lakh in simply three days, forcing Zoho so as to add infrastructure on an emergency foundation.
Vembu stated the corporate is getting ready for one more potential 100x surge as new options and campaigns, initially deliberate for November, are rolled out earlier. Arattai, launched in 2021, is positioned as a privacy-first messaging app with all Indian person knowledge hosted inside the nation. Voice and video calls are already end-to-end encrypted, whereas customary messages will get encryption in future updates.
