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Fast adoption of reasonably priced 5G connectivity, elevated rural-urban penetration, and a rising variety of digitally savvy customers will drive the expansion of India’s pill market. In Q2 2025, 5G tablets accounted for 95% of shipments, highlighting India’s shift in direction of next-generation connectivity.
Market leaders continued to realize floor by leveraging numerous portfolios, aggressive pricing, and deeper online-offline attain, the report mentioned. In Q2 2025, Apple led with a 30% market share, Samsung adopted with 27%, and Lenovo had 18%.
“India’s pill market is rising in two areas: value-for-money and premium segments. The double-digit progress within the value-for-money phase exhibits sturdy demand from college students, gig staff, and budget-conscious customers on the lookout for dependable efficiency,” mentioned Menka Kumari, Senior Analyst, CyberMedia Analysis.
“This phase is searching for new value-for-money Android tablets from manufacturers like Xiaomi and OnePlus. The premium phase, led by Apple and Samsung, is attracting extra professionals and dependable customers who prioritise seamless integration, safety, and a superior expertise,” Kumari additional mentioned.
Apple led India’s pill market in Q2 2025 with a 30% market share and a 78% QoQ and 10% YoY progress. Sturdy demand for the newly launched iPad 11 Sequence drove this efficiency, accounting for 70% of Apple’s whole shipments through the quarter, the report mentioned.
Samsung held the second place with a 27% market share, rising 15% YoY. The Galaxy Tab A9 Plus 5G accounted for 81% of Samsung’s pill shipments within the quarter.
Lenovo ranked third in Q2 2025 with a 16% market share, pushed by shipments of the Lenovo Tab K11 and IdeaPad Professional Sequence, which every accounted for 15% of whole shipments. Focused demand from establishments, particularly within the schooling sector, drove its progress, the report famous.
