Tag: bts

At Seoul Store in Saidapet, the first thing that catches your eye when you walk in are shelves of Maxim coffee. The bright yellow boxes that have coffee premix sticks are a K-drama staple; Song Joong-ki as Vincenzo in the 2021 show of the same name, downs cups of Maxim coffee and memorably proclaims that he will never forget the aroma of the drink . “Our Indian customers here prefer the Mocha Gold Mild variant. Most of them come asking for Maxim after having seen it on K-dramas,” says...