Apple just lately introduced the “iPhone Pocket,” a limited-edition accent developed in cooperation with ISSEY MIYAKE, which rapidly set off a storm of social media ridicule relating to its excessive value and strange design. The accent, described by the corporate as a “singular 3D-knitted building,” is available in two variants priced between round Rs 13,310 and Rs 20,400.

The expensive accent has been in comparison with nothing however a plain, cut-up sock by many social media customers, or at greatest, a cloth crossbody bag.

Social Media Backlash/Memes

The costs, various from Rs 13,310 for a brief strap to Rs 20,400 for a protracted strap, have been the supply of a lot ridicule on-line.

One person exclaimed, “The iPhone pocket everyone. Rs 20,400 for a cut-up sock. Apple individuals pays something for something so long as it is Apple.”

One other person shared an image and wrote, “This sock or ‘iPhone Pocket’ is for Rs 20,400,” whereas one other person commented wryly on the value: “iPhone Pocket: Rs 13,310. Your gymnasium sock: Rs 12.”

TWO hundred and thirty {dollars} This seems like a litmus take a look at for individuals who will purchase/defend something Apple releases pic.twitter.com/hSAaJXGAOn
— Marques Brownlee (@MKBHD) November 11, 2025

The response was all over the place, with many memes popping up; many featured photos of the iPhone Pocket photoshopped to incorporate googly eyes.

Design And Pricing Particulars

The iPhone Pocket, in collaboration with ISSEY MIYAKE, takes its inspiration from “the idea of a chunk of material” and is crafted in Japan.

Building: The accent is described as a “singular 3D-knitted building designed to suit any iPhone.”

Variations and Pricing:

Brief Strap: Prices Rs 13,310 (approx.), is available in eight colors together with lemon, mandarin, purple, and black.

Lengthy Strap: Rs 20,400, it’s accessible in three colors: sapphire, cinnamon, and black.

Design Philosophy: Yoshiyuki Miyamae, design director of MIYAKE DESIGN STUDIO, described the idea: “iPhone Pocket explores the idea of “the enjoyment of sporting iPhone in your personal approach.” The simplicity of its design echoes what we apply at ISSEY MIYAKE — the concept of leaving issues much less outlined to permit for prospects and private interpretation.”

Availability

The special-edition iPhone Pocket will probably be accessible to buy from Friday, November 14, in choose Apple Retailer areas within the USA, and globally on apple.com in France, Higher China, Italy, Japan, Singapore, South Korea, the UK, and the US.

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