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The marketing campaign will culminate right into a mega occasion, Ladies Empowerment Grand Convention, right here on Might 31 coinciding with the three hundredth beginning anniversary of the Holkar queen, to focus on measures undertaken by the Centre in addition to the state authorities for creating a women-led improvement mannequin within the society.
Two lakh girls are anticipated to attend the convention which is scheduled to be addressed by Prime Minister Narendra Modi.
The marketing campaign was launched in September final yr in type of people dances by totally different troupes, artwork exhibitions, theatrical dramas throughout cities in Madhya Pradesh to focus on the great governance, social reforms comparable to widow marriage and measures taken for attaining self-reliance of girls, and renovation of key temples by the erstwhile ruler of princely state of Indore within the 18th century.
Ahilyabai is claimed to be the primary ruler who coined the idea of self-reliance of girls by selling the Maheshwari sari, the well-known handloom product of Maheshwar, the capital of her kingdom, in Khargone district in Madhya Pradesh.
“We’ve got carried out thorough analysis on the works of Ahilyabai within the area of girls empowerment, good governance, social reforms and tradition comparable to renovation of some necessary Hindu shrines throughout India throughout her rule earlier than launching the marketing campaign. She will probably be projected as BJP’s template for girls empowerment”, a senior BJP functionary instructed this newspaper on Thursday.
As an emblem of girls empowerment, the state authorities is making an attempt to make the occasion of Might 31 an all women-affair with deployment girls safety on the convention and for the prime minister, girls anchor for the convention, moreover establishing stalls run by girls to showcase the achievements of girls startups and the ladies self-help teams (SHGs) on the sidelines of the convention, sources right here stated.
