NEW DELHI: IPL 2026 has recorded its highest-ever viewers attain, with the continued season crossing a mixed 1.1 billion viewers throughout tv and digital platforms because the playoff race heads right into a dramatic last stretch.In accordance with figures launched by JioStar, the event’s continued unpredictability has helped maintain fan engagement by way of the league part, driving sturdy progress throughout each linear tv and digital.The mixed attain of 1.1 billion makes IPL 2026 probably the most broadly consumed season within the event’s historical past to date. Linear TV stays sturdy and is on monitor to the touch the 500-million mark, whereas digital has emerged as the main progress driver.Digital attain has elevated by 15 per cent in comparison with final season, with watch-time additionally climbing by seven per cent. Related TV has seen a pointy rise as effectively, with attain rising 25 per cent and watch-time growing by 20 per cent.One of many standout traits has been the expansion in regional viewership. Watch-time for regional language feeds has jumped by 42 per cent, underlining the IPL’s deepening footprint throughout markets past English and Hindi audiences.Anup Govindan, Head of Gross sales at JioStar Sports activities, stated the shut playoff race has performed a significant function in maintaining viewership constantly excessive.“What stands out this IPL season is the consistency of fan engagement proper by way of the league stage throughout JioStar platforms. The aggressive depth has pushed a week-on-week climb in attain, which exhibits how strongly the event is resonating with followers throughout screens.”The broadcaster additionally reported a pointy improve in model participation. A complete of 125 new advertisers joined this season in comparison with IPL 2025. Of these, 22 partnered on digital, whereas 16 signed up for tv, reflecting the event’s rising attraction to each legacy and tech-led manufacturers.JioStar’s “Champions Wali Feed” has additionally develop into a significant attraction. That includes consultants corresponding to Ravichandran Ashwin, Suresh Raina, Harbhajan Singh, Virender Sehwag and Irfan Pathan, the alternate feed has blended stay evaluation, anecdotes and predictions with match motion.With a number of groups nonetheless in rivalry for the playoffs, each fixture has carried added significance — an element that seems to have translated immediately into record-breaking viewers numbers.(Be aware: Information for 51 matches on LTV, 57 on digital)